We view each investment as a partnership with a management team and are committed to working with management to increase value. We believe that our strategy of partnering and aligning incentives with management will result in greater wealth creation for management and investors.

We aim to serve as a trusted advisor to management. Concurrent with each investment, we discuss with management the challenges and opportunities facing their business and develop a perspective on how we can help create value. Ways in which we support management include:

• Understanding the technology trends driving content industries
• Helping portfolio companies improve their forecasting and marketing in this new environment
• Providing relationships and access to key players in the media and technology industries
• Offering operating insight and guidance based on successful and relevant industry experience
• Committing to an investment time horizon long enough to participate in the benefit of fundamental changes in the business

Our assistance is based on extensive experience operating, investing in, and partnering with media and technology companies. As a long-time executive, most recently at Apple, Fred Anderson supported portfolio companies with years of first-hand operating, marketing and financial experience.

Throughout their careers as private equity investors, Marc Bodnick, Roger McNamee and Bret Pearlman have partnered with numerous management teams to execute capital market transactions, design equity-based management incentives, and create substantial value for investors and management.

Through his involvement with U2 and advocacy of social causes, Bono offers unique creative management and marketing perspectives as well as relationships at the highest levels of media and government.