We believe that changes in technology and demographics have created new business opportunities for content owners and creators. Elevation looks to accelerate companies’ growth by helping each portfolio company expand into new distribution channels and geographic segments, pursue new licensing opportunities, and develop and deploy new business models.

We are focused on building the long-term value of companies’ intellectual property and operations, rather than optimizing quarterly performance. For each company, we evaluate the opportunity to grow the business through:

• New marketing, distribution and product extension strategies
• Enhancement of operating plans
• New product development initiatives
• Recruiting management and creative talent
• New licensing strategies
• Synergistic acquisitions
• Capital investment
• Development and deployment of new business models

Our professionals have extensive experience overseeing and executing growth initiatives. During Fred Anderson’s tenure as CFO of Apple, the company introduced the iLife suite of consumer applications, released a family of professional media authoring applications, launched the iPod and introduced the iTunes Music Store.

As long-time private and public market investors in growth companies, Marc Bodnick, Roger McNamee and Bret Pearlman have extensive experience advising management teams on their growth initiatives, recruiting executives, and executing financings and strategic acquisitions.